DISCOVER PROJECT
Self-Initiated / Educational Project
- Mercedes-Benz C63 -
Hyper-Realistic Automotive Billboard Concept – Portfolio Showcase
2023
— This self-initiated portfolio project aimed to demonstrate my ability to create high-impact automotive advertisements. I focused on designing a hyper-realistic roadside billboard featuring a Mercedes-Benz C63 in lime green, combining cinematic lighting, dynamic angles, and professional branding to showcase both my graphic design and visual composition skills.
SERVICES
Concept Design & Composition | Cinematic Lighting & Visual Effects | 3D Vehicle Modeling & Detailing | CGI Integration & Reflections | Scene Design & Motion Blur Effects | Branding & Typography Layout
Project Overview
The project required strict attention to realism, lighting, and composition to achieve a polished, hyper-realistic automotive billboard suitable for portfolio showcase and professional-level presentation.
The objective of this portfolio project was to create a visually striking and hyper-realistic roadside billboard for the Mercedes-Benz C63. The goal was to capture the car’s sporty design, dynamic motion, and premium aesthetic while demonstrating advanced design and visual composition skills.
Approach
Short Image Description: Exploring 3D vehicle and billboard composition concepts
I started with research on automotive advertising and billboard design, analyzing composition, lighting, and color trends to inform the concept. I sketched and planned the layout, focusing on dynamic angles and reflective surfaces to emphasize the car’s features. Next, I integrated the Mercedes C63 into a cinematic urban scene, applying realistic lighting, shadows, and subtle motion blur. Attention to detail in reflections, text placement, and scene balance ensured a polished and visually compelling final billboard composition.
The challenge of showcasing the Mercedes C63 in a hyper-realistic roadside billboard required a blend of technical precision and creative composition. My approach combined these elements to highlight the car’s dynamic design and create a visually striking advertisement.
Process
My design process combined creativity and technical precision, carefully planning and executing each stage to produce a polished, hyper-realistic automotive billboard.
The process began with creating detailed concept sketches and layout plans to visualize the car and billboard composition. This was followed by designing the 3D vehicle angle, lighting, reflections, and urban environment, refining each element for maximum visual impact. Throughout the project, iterative adjustments and careful attention to detail ensured a polished, hyper-realistic result, with all effects and branding elements integrated seamlessly into the final composition.
Final Design
Technical Realism – Ensure the car, lighting, reflections, and environment appear convincingly realistic.
Realistic Visual Integration
Dynamic Vehicle Presence – Highlight the car as the central, attention-grabbing element of the composition.
Cinematic Urban Environment – Create a believable and visually engaging scene that complements and enhances the car’s presence.
The culmination of research, creative design, and technical precision resulted in a visually striking billboard. The final composition exceeded my own expectations, demonstrating high-level design skills and setting a strong benchmark for portfolio-quality automotive advertisements.
The final design features a hyper-realistic 3D model of the Mercedes-Benz C63 in lime green, dynamically positioned within a cinematic urban environment. Every element from reflections and lighting to motion blur and branding was crafted with precision to enhance visual impact and showcase the car’s design. The composition, polished with careful attention to detail, creates an immersive and engaging billboard that highlights the vehicle while maintaining a cohesive, high-quality visual presentation.
My design philosophy was centered on creating a visually striking and dynamic automotive composition. Each element from the car’s angle and reflections to the urban backdrop and branding was crafted to contribute to a cohesive, high-impact billboard design.
